Privacy Policy

hsprime7 is Pakistan's premier online casino and sports betting platform, accessible at https://hsprime7.net. The platform is operated by the hsprime7 group of companies (collectively referred to as "hsprime7," "we," "us," or "the Company"), which holds an international gaming licence authorising the provision of online casino, sports betting, live dealer, slot, bingo, and related gaming services.

For the purposes of this Privacy Policy, hsprime7 acts as the data controller in respect of all personal data collected from players registered on the Platform. As data controller, hsprime7 determines the purposes for which, and the means by which, your personal data is processed.

Our Platform is designed primarily for English-speaking Pakistani players across Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities across Pakistan. All transactions are conducted in Pakistani Rupees (PKR) and we accept payments through locally trusted methods including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank.

hsprime7 collects personal data across several categories, each serving a specific and lawful purpose. The categories of data we collect are set out below:

hsprime7 does not intentionally collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, beyond what may be incidentally contained in identity documents submitted during KYC verification.

hsprime7 collects your personal data through a number of channels and methods, all of which are detailed below for full transparency:

• Direct interactions: Data you provide when creating your hsprime7 Account, completing KYC verification, making a deposit or withdrawal via JazzCash or EasyPaisa, contacting our support team, or participating in promotions and surveys.
• Automated technologies: As you interact with our Platform, we automatically collect technical and behavioural data through cookies, server logs, and similar tracking technologies. This includes your IP address, device identifiers, browser characteristics, and detailed records of your activity on the Platform.
• Payment providers: When you transact through JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, we receive confirmation and reference data from your payment provider necessary to process and reconcile your transactions.
• Identity verification partners: hsprime7 works with authorised third-party KYC and identity verification service providers who process CNIC, passport, and address verification checks on our behalf under strict data processing agreements.
• Fraud and security partners: We receive risk scoring and device fingerprinting data from our fraud prevention partners to protect the integrity of the hsprime7 Platform and our wider player community.
• Publicly available sources: In limited circumstances, and where legally permissible, hsprime7 may supplement account data with information obtained from publicly available sources to support AML and fraud screening processes.

hsprime7 uses your personal data for the following clearly defined purposes. Each purpose is paired with the specific categories of data it relies upon:

• Account creation and management: To register your hsprime7 account, authenticate your identity, and maintain your account throughout its lifecycle. Relies on: Identity Data, Contact Data.
• Identity and age verification (KYC): To verify that you are who you say you are, that you are at least 21 years of age, and that your payment methods are registered in your own name, in compliance with our international gaming licence obligations. Relies on: Identity Data, Financial Data.
• Payment processing: To receive deposits and issue withdrawals in PKR through your chosen payment method — JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank. Relies on: Financial Data, Identity Data.
• Service delivery and platform operation: To provide you with access to cricket betting, PSL markets, live dealer casino, slots, bingo, and all other hsprime7 gaming products. Relies on: Behavioural Data, Technical Data.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, and other malicious activity that could harm you or other hsprime7 players. Relies on: Technical Data, Behavioural Data, Financial Data.
• Anti-money laundering (AML) compliance: To monitor transactions for indicators of money laundering or financial crime, in accordance with the requirements of our licensing authority and internationally recognised AML standards. Relies on: Financial Data, Identity Data, Behavioural Data.
• Responsible gaming: To monitor your gaming activity for signs of problem gambling, to administer self-exclusion or deposit limit requests, and to fulfil our duty of care obligations under our gaming licence. Relies on: Behavioural Data, Contact Data.
• Customer support: To respond to your enquiries, resolve disputes, and provide assistance in English and Urdu. Relies on: Communications Data, Identity Data.
• Personalised marketing (consent-based only): To send you promotional offers, bonus notifications, and tailored recommendations for cricket betting or casino games that match your interests — but only where you have given your explicit prior consent. Relies on: Marketing Preferences, Behavioural Data.
• Platform improvement and analytics: To understand how players use hsprime7, identify technical issues, and develop new features and product improvements. Relies on: Technical Data, Behavioural Data (in anonymised or aggregated form wherever possible).

hsprime7 only processes your personal data where there is a valid legal basis for doing so. The legal bases on which we rely are as follows:

• Contractual necessity: Processing that is necessary to perform the contract between you and hsprime7 — i.e., to provide the gaming and betting services you have registered for. This covers account management, payment processing, and service delivery.
• Legal obligation: Processing that is required for hsprime7 to comply with its legal and regulatory obligations, including KYC verification, AML monitoring, and the responsible gaming requirements of our international gaming licence.
• Legitimate interests: Processing that is necessary for hsprime7's legitimate business interests, provided those interests are not overridden by your rights and freedoms. This covers fraud prevention, platform security, analytics, and customer support quality assurance.
• Consent: Processing that relies on your freely given, specific, informed, and unambiguous consent. This covers the sending of personalised marketing communications and the use of non-essential cookies. You may withdraw consent at any time without detriment to your account or services.

hsprime7 does not sell your personal data. We share your data only in the following limited and controlled circumstances:

• Service providers and processors: Trusted third-party companies engaged by hsprime7 to perform specific operational functions, including KYC verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), cloud hosting providers, fraud detection specialists, and customer support platform operators. All such providers are bound by data processing agreements that restrict their use of your data to the specific service being provided.
• Gaming software suppliers: Where necessary to deliver specific casino games, limited technical data (such as player session tokens) may be shared with our licensed game content providers. No identity or financial data is shared with game studios beyond what is strictly necessary.
• Regulatory and licensing authorities: hsprime7 may be required to disclose player data to its licensing authority, or to cooperate with regulatory investigations, under the terms of its international gaming licence.
• Law enforcement and legal proceedings: hsprime7 will disclose personal data to law enforcement agencies, courts, or other public authorities where we are legally compelled to do so by a valid court order, subpoena, or equivalent legal instrument. We will, where permitted by law, notify you of such a disclosure.
• Anti-money laundering bodies: Financial intelligence and transaction data may be shared with relevant AML authorities where hsprime7 has a legal obligation to report suspicious activity under the requirements of our licensing jurisdiction.
• Business transfers: In the event of a merger, acquisition, or sale of all or a substantial part of hsprime7's business assets, your personal data may be transferred to the acquiring entity as part of that transaction, subject to equivalent privacy protections.

hsprime7 uses cookies and similar tracking technologies to operate the Platform effectively, enhance your gaming experience, and support our security and analytics functions. A cookie is a small text file stored on your device when you visit a website.

The types of cookies used on the hsprime7 Platform are as follows:

• Strictly necessary cookies: Essential for the Platform to function. These enable core features such as account authentication, session management, and secure transaction processing. These cookies cannot be disabled without preventing you from using the Platform.
• Functional cookies: Remember your preferences such as your preferred language (English or Urdu), your display settings, and whether you have accepted our cookie notice. These improve your experience but are not strictly required.
• Analytical cookies: Collect anonymised information about how players use hsprime7 — which pages are visited most frequently, where sessions begin and end, and how the Platform performs across different devices. This data helps us improve the Platform for all Pakistani players.
• Security cookies: Support our fraud detection and account security systems by helping us identify unusual behaviour patterns and potential account compromise attempts.

You may control your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the hsprime7 Platform. Analytical and functional cookies require your consent and can be managed from the cookie preferences panel accessible on the Platform.

hsprime7 has implemented a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL / TLS encryption for all data in transit between your device and hsprime7 servers, covering every interaction including login, deposit, game play, and account settings changes.
• Encryption of sensitive personal data at rest, including stored financial data and identity documents submitted during KYC verification.
• Strict role-based access controls ensuring that hsprime7 staff can only access personal data to the extent required for their specific job function. Access to sensitive player data is logged and regularly audited.
• Intrusion detection systems, real-time security monitoring, and automated alerting for anomalous access patterns or potential data breach indicators.
• Regular penetration testing and independent security audits conducted by qualified cybersecurity professionals.
• Secure data centres with physical access controls, redundant infrastructure, and geographically distributed backup systems.
• Mandatory privacy and data security training for all hsprime7 staff who handle personal data.

hsprime7 retains your personal data for no longer than is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or our gaming licence obligations. Our standard retention approach by data category is as follows:

When personal data reaches the end of its applicable retention period, hsprime7 will securely delete or permanently anonymise the data so that it can no longer be linked to you as an individual.

hsprime7 respects your rights in relation to your personal data. Depending on the applicable legal framework and the specific circumstances of your request, you may exercise the following rights:

• Right of access: You have the right to request a copy of the personal data hsprime7 holds about you, along with information about how that data is being processed. Requests will be fulfilled within 30 days.
• Right to rectification: If any personal data hsprime7 holds about you is inaccurate or incomplete, you have the right to request its correction. You can update many details directly from within your hsprime7 account settings.
• Right to erasure ("right to be forgotten"): You may request that hsprime7 delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you have withdrawn your consent. This right is subject to override by our legal and regulatory obligations, including AML and licensing requirements that mandate specific retention periods.
• Right to restriction of processing: In certain circumstances, you may request that hsprime7 restrict the processing of your personal data — for example, while a dispute regarding the accuracy of your data is being resolved.
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to processing based on legitimate interests, and to object at any time to the processing of your personal data for direct marketing purposes, with immediate effect.
• Rights related to automated decision-making: hsprime7 may use automated tools to assist in fraud detection and responsible gaming monitoring. You have the right to request human review of any significant automated decision that affects you.

hsprime7 may send you promotional communications — including bonus offers, free spin notifications, PSL and cricket betting promotions, and platform updates — but only where you have given your explicit prior consent to receive such communications during registration or subsequently through your account settings.

You may withdraw your consent to receive marketing communications at any time through any of the following methods:

• Clicking the unsubscribe link included in every marketing email sent by hsprime7.
• Updating your communication preferences directly within your hsprime7 account settings.
• Contacting our support team at [email protected] and requesting removal from all marketing lists.

Withdrawal of marketing consent will be processed promptly and will not affect your ability to use the hsprime7 Platform or access any of its services. Please note that hsprime7 may still send you service-related communications — such as account notifications, security alerts, and KYC requests — as these are necessary for the operation of your account and do not constitute marketing.

hsprime7 is strictly an adult gaming platform. Access to all casino, sports betting, live dealer, slot, and bingo services on the Platform is restricted to individuals who are at least 21 years of age. This age restriction is a firm requirement of our international gaming licence and is non-negotiable.

hsprime7 employs a rigorous Know Your Customer (KYC) verification process to verify the age of all players. During registration, you will be required to provide identity documentation — such as a valid Pakistani CNIC or passport — which our KYC team or authorised verification partner will use to confirm that you are 21 or older before your account is fully activated.

In the event that hsprime7 discovers or suspects that a minor has registered an account or accessed the Platform, we will:

• Immediately suspend and close the account;
• Withhold any winnings generated during the period of underage access;
• Retain a record of the incident in accordance with our regulatory obligations;
• Cooperate fully with any related regulatory or law enforcement investigation.

hsprime7 strongly encourages parents and guardians to make use of parental control software to prevent minors from accessing online gaming platforms. Responsibility for ensuring that minors do not access the Platform using an adult's account or credentials rests with the adult account holder.

As an online platform operating under an international gaming licence, hsprime7 may process and store personal data on servers located outside Pakistan. This may include transfers to countries in which hsprime7's technology infrastructure partners, KYC providers, or game content suppliers are based.

Wherever personal data is transferred internationally by hsprime7, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections required by our licensing authority. These safeguards include:

• Contractual clauses in agreements with all international data processors that impose data protection obligations equivalent to those applicable under our licensing framework;
• Transfer only to countries or entities that provide an adequate level of data protection as determined by recognised international standards;
• Regular review of the data protection standards of all international partners and processors who handle hsprime7 player data.

Financial data related to PKR transactions processed through JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank is handled in accordance with those payment providers' own privacy and security frameworks, which are subject to applicable Pakistani banking and financial regulations.

hsprime7 reserves the right to amend or update this Privacy Policy at any time to reflect changes in applicable law, our licensing obligations, our business practices, or the services we offer to Pakistani players. The current version of the Privacy Policy will always be accessible at https://hsprime7.net/privacy-policy.

When hsprime7 makes material changes to this Privacy Policy — changes that significantly affect how your personal data is collected, used, or shared — we will notify registered players by email to the address registered on their hsprime7 account, and by posting a prominent notice on the Platform, at least 14 days before the changes take effect.

Your continued use of the hsprime7 Platform after the effective date of any updated Privacy Policy constitutes your acknowledgment of the revised policy. If you do not agree with the updated terms, you may close your hsprime7 account by contacting our support team at [email protected].

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which hsprime7 processes your personal data, please contact our dedicated privacy team using the details below. We are committed to addressing all privacy-related enquiries promptly, professionally, and in full.

If you are not satisfied with hsprime7's response to your privacy concern, you have the right to escalate your complaint to the relevant supervisory authority under our licensing jurisdiction. Details of the applicable supervisory authority are available upon request from [email protected].

hsprime7 takes all privacy complaints seriously. Every complaint received is logged, investigated by a member of our privacy team, and responded to in writing within the timescales set out above. We are committed to resolving all privacy matters fairly, transparently, and in full compliance with our legal obligations.